Homeowners have 26.4 times the wealth of renters and business owners have nearly double the median net worth overall.
2024 NAHREP STUDY
You’ve heard the stories… the family hosting a car wash fundraiser to pay for an unexpected funeral. The single mom facing a financial emergency with no equity to lean on. The neighbor working well past retirement because there’s no nest egg and the cost of living is just too high. The student drowning in debt with no roadmap out.
You’ve heard the stories… or maybe, you’ve even lived them.
Because while money doesn’t buy happiness, let’s be real: it does buy time, options, dignity, and peace of mind.
But wealth isn’t just about dollars in the bank.
True wealth is also having the freedom to rest. The ability to care for your health. It’s a strong community, time with your loved ones, and the space to dream bigger without worrying how the bills will get paid. It’s joy, culture, healing, and knowing you’re building something that will last.
That kind of wealth is what I fight for—and what I help others create.
And when you build wealth—when you invest in ownership, build a business, or finally take that leap—you don’t just change your life.
You change your legacy. For generations.
Real estate and business ownership are two of the most powerful tools we have to build wealth. According to NAHREP’s 2024 study, Hispanic homeowners have 26.4x the net worth of renters, and self-employed Hispanic households hold nearly double the median net worth of Hispanic households overall. That truth echoes across communities of color. Ownership—of homes, businesses, and ideas—can be revolutionary.
That’s why everything I do is rooted in this mission:
To plant seeds through education, advocacy, and service… seeds that empower individuals and families like yours to revolutionize your life and grow a lasting legacy of wealth through ownership, rooted in equity and culture.
…because I’ve seen first hand what ownership and growing wealth can do for a family.
Every business story starts somewhere….
Mine starts with her.
The woman pictured here is my abuela, Angela Rivera Elizondo, a woman from El Chante, Jalisco Mx. A mother of 6, she followed my grandfather to California where they both worked in factories saving up the money they needed to create a home for their family, and bring the children they had left behind to the land of opportunity.
Together they created a home, but rather than the quintessential dream home with the white picket fence, they purchased a three-unit property where they could start to plant their own roots, build a home and create a legacy.
When she told me this story for the first time, her story, she said,
“Hay Que Sembrar Para Cosechar.”
— You Have to Plant The Seeds in Order to Reap The Harvest. —
That little three-unit property in South Gate, Ca took care of her throughout her life. It’s the reason my dad became a business owner and real estate investor planting his own seeds and investing in assets. It’s the reason that as a little girl, he took me with him to see the apartments and homes he and my mother had bought & rented out, filled with orgullo, pride, at the legacy that they were building one home at a time. It’s why when he taught me to drive at 17, I learned to change lanes while we drove from home auction to home auction, learning so much more than I could ever have hoped to pick up in Drivers Ed.
And her story, as well the mistakes and mishaps I’ve made along my own, are the reason that I'm so passionate about helping others turn knowledge, ownership, and intention into generational impact.
Today, I do that in multiple ways:
I help individuals buy and sell real estate and small businesses—not just to close a deal, but to open doors for long-term wealth.
I’m building WealthRev—a fintech platform designed to make home and business ownership more accessible through equitable, seller-financed deals.
I continue my housing advocacy work to push for more equitable access to homeownership, especially in communities that have been historically left behind.
I offer consulting and coaching to real estate leaders and agents, giving them the tools to better serve our communities.
I run an eCommerce shop and consulting business focused on sustainable income streams through resale, curation, and entrepreneurship.
I’m exploring investments in local businesses—starting with a modern laundromat concept that’s part community hub, part resale platform, and part cultural statement.
I’ve authored books like Secrets to Sold and Latina Empowerment Through Leadership, and I’m currently writing my next book about the intersections of wealth, culture, real estate, and policy.
Whether I’m giving a keynote, launching a new venture, or just answering someone’s question about how to buy their first home, I’m still doing the same thing my abuela did all those years ago: planting seeds.
So stay awhile. Figure out what seeds you need to plant. Nurture them with knowledge.
Water them with bold action. AND GROW.
Much Love,
